Everything You Need to Know About Using LinkedIn for Business Promotion
LinkedIn is more than just a social network for employees: it’s also a valuable way for companies to promote themselves, acquire top talent, and expand their online presence.
Surprisingly, very few businesses take full advantage of LinkedIn as a marketing platform.
Sure, a company may create a basic company profile. But if you’re looking for a real, valuable online presence, many businesses simply ignore LinkedIn.
That’s where we want to help. We’ve created a series of guides that explain how to maximize the effectiveness of LinkedIn for small and large businesses. Whether you’re a hungry startup eager for free marketing, or you’re an older company that wants to expand its online presence, our LinkedIn guides explain everything you need to know about marketing yourself on LinkedIn.
Over the course of our tutorials, you’ll learn all of the following information:
Creating a LinkedIn company page is the first step towards taking advantage of LinkedIn’s marketing potential. It’s the most basic thing you can do for your business on LinkedIn.
Making a company page is easy: at its most basic level, your company page lists the name of your business, your number of employees, and your industry or niche. That’s it.
But that’s only the beginning of a good LinkedIn company page. In this tutorial, we’ll teach you how to expand your LinkedIn company page, which areas to focus on, and how to make sure your company page tells people the right information about your business.
LinkedIn is primarily a social marketing platform. After setting up a company page, your company should start to get social. A socially active company tells people that your company is hungry for growth and eager for new leads. It also tells people that your company wants to attract top talent – and is willing to explore the world’s largest professional social network in order to get that talent.
Whether you’re looking for employment or your company is looking for employees, creating a powerful LinkedIn network is an essential skill. It’s not uncommon for a hiring manager to decide between two candidates based on their LinkedIn outreach.
Your company profile tells the world about your business. In some cases (especially with smaller businesses), your LinkedIn company profile will be the number 2 search result for your business (after your official website). That’s why you need to spend a significant amount of time making sure your LinkedIn company profile looks amazing.
Where do you start? That’s where we want to help. Our LinkedIn design experts share their best tips for maximizing the effectiveness of your company profile page.
Think of LinkedIn as a free marketing tool for your business: you don’t have to pay to use it, and you can place your business in front of millions of potential customers. Few other marketing platforms can compete with that return on investment!
We’ll share the best tips and tricks for using LinkedIn to promote and market your business. Using these tips and tricks, businesses across multiple industries can learn how to promote their best qualities online. By implementing these strategies today, you can start attracting new customers immediately.
Want to see what the best company pages on LinkedIn look like? Some companies spend hundreds of hours optimizing their LinkedIn presence.
In this article, we’ll share our favorite picks. You can see how the best companies are using LinkedIn to market their business – and how you can emulate these companies to achieve your own marketing success.
How to Use LinkedIn
Are you totally new to LinkedIn? Have you heard about LinkedIn – but don’t really see the point? Our ultimate guide on How to Use LinkedIn is the first and only resource you need to take full advantage of the internet’s largest professional social network.
We’ll cover everything from the basics to advanced marketing strategies. From the early phases of creating a LinkedIn profile to the final stages of optimizing your online presence, our guide walks you through LinkedIn from beginning to end.
Small business owners rarely have time (or money) for full-time marketing. But you can’t totally ignore the marketing side of your business, either. LinkedIn is a good middle ground: it provides enormous marketing opportunities without sucking up hours of your time or bundles of money.
A smart small business owner knows how to use LinkedIn for free promotion. In this article, we’ll share the tips and tricks your small business competitors are using every day to get ahead – and how you can implement those tips for your business in any industry.
LinkedIn Profile SEO Tips
When you create a LinkedIn profile, it’s important to think about SEO. Search engine optimization helps your profile rank higher on search engine results pages. Implementing good SEO strategies today will push your profile past other search results you can’t control – like a negative news article about your company.
Successful companies use SEO in all corners of their business. However, not all companies think of implementing SEO on LinkedIn. Whether you want to rank for local search terms or you’re trying to control your reputation online, you can enhance your LinkedIn profile’s online presence by implementing these SEO tips today.
Get Ready to Start Using LinkedIn to Its Full Potential
There’s a reason we’re known as the number one LinkedIn website on the internet: we know LinkedIn better than anyone.
Our social media, marketing, and design experts have spent countless hours researching the best LinkedIn strategies to use. Now, they’re finally ready to share their secrets with the world.
Follow along with us as we teach you the best LinkedIn strategies for marketing a small business, promoting a large corporation, and getting your name out there as a potential candidate for jobs.
No matter why you’re using LinkedIn, we can help you use it to its full potential.