Looking for ideas for your company’s LinkedIn profile? Why not learn from the best in the business? Our editors narrowed down our list of all the best LinkedIn company pages we’ve ever seen. After much deliberation and way too much arguing, here are the best 15 LinkedIn pages you’ll find on the professional networking site today.
Coca-Cola almost always appears on the list of the best LinkedIn company pages. And for good reason: Coke has been in the LinkedIn game since pretty much the first day. Today, their LinkedIn page is an example of everything a big company can do right on the platform.
Coca-Cola’s LinkedIn page primarily posts updates from Coca-Cola Journey, which is the company’s digital magazine that talks about way more than just Coke products. One recent article highlighted female entrepreneurs in developing countries, for example, while another was titled “4 Surprising Benefits of Being Friends with Your Coworkers.”
Coke combines its regular updates with an engaging company summary that is only 4 paragraphs long – which is short when you’re the world’s largest beverage company.
Adobe was one of the first major companies to use Showcase Pages the way they were meant to be used. Showcase Pages are perfect for a company like Adobe, which sells a diverse range of products (like Acrobat Reader and Photoshop), many of which emphasize visual content.
If you need an idea of how to use LinkedIn’s Showcase Pages to their full potential, then check out Adobe’s sections for Creative Cloud and Marketing Cloud.
13) Four Seasons Hotel & Resort
Four Seasons Hotel & Resort is a fun LinkedIn page to follow just for the images alone. The company regularly shares images and videos from its network of award-winning luxury hotels around the world. We also like how the company shares individual employee stories. One recent story highlighted a concierge who had worked for the company for 14 years and was famous for fulfilling unique guest requests. Stories like this reward employees while also showing customers they can expect a higher level of service across the luxury resort lineup.
You just have to assume that online media companies are going to have good LinkedIn company profiles, and Mashable is no exception to that rule. The company’s one paragraph summary tells you everything you need to know about the company while highlighting important stats for advertisers (they have 45 million monthly unique visitors and 25 million social media followers, for example). We don’t get excessive detail about the company’s history or content: we just get a straightforward, easy-to-read summary.
Oh, and Mashable combines that with regular updates like “How Tech Companies Find and Retain Top-Tier Talent” or “How to Stay Afloat as a First-Time Entrepreneur.” Updates come from across multiple Mashable categories to help attract different demographics.
Mashable was chosen as one of LinkedIn’s best company pages in 2013.
How do you build a company profile on LinkedIn when you’re the world’s leading aircraft manufacturer? Airbus gives us a good example. The company’s content updates frequently feature images from aircraft around the world and are shared by thousands of followers.
The company’s updates include recent plane deliveries as well as celebrations like #EngineersWeek, where the company gave away Airbus goodies in exchange for people who shared pictures showing their love for engineering. Airbus’s LinkedIn page is a good example of how to foster engagement without coming across as desperate.
Groupon, like Mashable, lives and dies on the whims of the internet – so you know their LinkedIn profile is going to be pretty good. Groupon has 9,458 of its employees connected to its profile page and routinely posts job openings on the social network. The website’s content updates include actual Groupon offers – like one recent post highlighting a 3D printing service that prints your life-sized replica for $30,000. Other updates cover employee spotlights and profiles.
Unilever is one of those companies most of us use every day, but few of us ever think about. The company’s LinkedIn page starts off what a big statistic: “On any given day, two billion people use Unilever products to look good, feel good and get more out of life.”
Then, the company outlines some of its most important brands, initiatives, and products (there are over 400 Unilever brands sold today, including Lipton, Knorr, Dove, Axe, Hellmann’s, and many more).
If your company has trouble marketing itself online, and you’re not sure how to start explaining all your diverse products and services, then Unilever’s LinkedIn page is like a master class.
Apple is a company built around sleek, sexy designs – so it’s no surprise their page is built the way it is.
Apple stands out from this list because they never actually post status updates or content updates. Instead, they simply post career updates on their LinkedIn page.
The remaining part of the page is dedicated to high-quality visuals showing Apple technologists and designers at work.
If you’re looking for a company that does a clean, simple LinkedIn company profile right, then Apple is a great model to emulate.
Nike has a broad range of products across all different industries, so it’s nice to see their LinkedIn profile compressed down to just one single paragraph. Nike’s company profile on LinkedIn simply describes itself as “the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.” Now that’s a good way to sum up a massive company in just a few words.
Nike’s content updates consist mostly of news from its own company and they’re fairly infrequent. One content update, for example, describes how Nike’s CEO helped Serena Williams get her own sneaker collection, for example.
Oil companies have never had it easy when it comes to public perception, which is why Chevron’s LinkedIn page is worth a look. Chevron emphasizes its charity work and its economic initiatives in developing countries while hardly mentioning the word “oil”.
For example, Chevron mentions that it explores for and produces crude oil in order to advance industries like lubricants, additives, petrochemical products, and technologies that transform geothermal energy. Meanwhile, the company’s profile picture is a diverse group of people from all over the world, including kids, adults, and the elderly. Clearly, according to their LinkedIn page, Chevron cares deeply about the world.
Evernote earned a rightful spot in LinkedIn’s Best of 2014 report, where the company was praised for using pinned content updates for maximum effectiveness.
Evernote shares a lot of content via its LinkedIn page. However, when the company’s note-taking platform has a major update, that update will be pinned to the top of the content queue, making it easy for visitors to immediately see what’s new about the company while still exploring industry news.
If you’ve ever wondered how a note-taking software could make content interesting, Evernote is a fantastic example.
L’Oréal, like Unilever, is one of those companies used by millions of people every single day. It’s a massive company with an enormous number of popular brands (including Lancôme, Yves Saint Laurent, and Diesel).
Organizing all of these brands and advertising their benefits seems like a massive undertaking. But L’Oréal concisely lists all of these brands, highlights key features and company numbers, and complements it all with fantastic individual Showcase pages. Check them out here.
As you can see, tech companies dominate the top of our list. HP has the shortest company summary on this list, clocking in at just three sentences and 19 words in length:
“Engineering experiences that amaze. We create technology with a purpose: to make life better for everyone, everywhere. Keep Reinventing.”
Sure, that summary doesn’t really tell you anything specific about the company, but you can learn more at the showcase pages for HP Labs, HP Software, and HP Developers.
IBM is one of the kings of LinkedIn marketing: the company led the way with 1.8 million LinkedIn interactions back in 2012. To this day, they’re one of the most popular LinkedIn accounts for followers and interactions.
The company has some of the best showcase pages we’ve seen in terms of covering different products and brands. There’s the IBM Analytics Page, the IBM Security Page, and the IBM Watson page, all of which present highly technical content in a way that’s easy to understand. The company also frequently posts 1 to 2 content updates per day to keep its 2.5 million followers entertained.
How do you even begin to describe a company like Google? Somehow, Google has managed to do it in just one paragraph at its LinkedIn page. Google posts content updates 2 to 3 times per week, and most of the content updates cover recent Google initiatives. One recent update discussed how Google is partnering with the University of Michigan to help solve the Flint water crisis, for example.
It’s very Google-centric, but it tells you everything you need to know about the company in a positive light – and that’s exactly what the best LinkedIn company pages do.
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