LinkedIn is a proven way to grow your business. However, many business owners still aren’t using LinkedIn to its full potential. How do you use LinkedIn to grow your business? Today, we’re explaining the best ways to leverage the world’s largest professional social network for your business.
Create a LinkedIn Business Profile to Expand your Online Presence
The first and most important way in which LinkedIn can grow your business is by expanding your online presence. LinkedIn rolled out business profile pages a few years ago, and today, most of the world’s largest companies have active LinkedIn pages.
These pages are a showcase for your company. They describe what your company does while also highlighting your top products and services. Employees can follow your page and be visible to the public – so your customers can see exactly who they’re working with.
Even if you don’t want to show off your company to the world, LinkedIn company profile pages are great for SEO. Many LinkedIn company profile pages appear on the first page of search results when you Google a company. For whatever reason, Google really likes LinkedIn company profile pages and rewards those pages with higher search rankings.
This is something you can use to grow your business. When somebody types in “marketing agency in Houston, TX” into Google, your LinkedIn page may pop up on the first page of search results.
Ultimately, if you want good business growth, then you need to take advantage of free marketing tools like LinkedIn. Setting up a LinkedIn company profile page is a proven way to expand your online presence and help grow your business.
To setup a company page on LinkedIn, follow the steps below:
Step 1) Log into your personal LinkedIn account (you’ll need a personal account to setup a business page) and then move your cursor over interests at the top of your homepage and then click Companies
Step 2) Click Create inside the Crete a Company Page box on the right-hand side of the page
Step 3) Enter the official name of your company and your work email address and confirm you’re an authorized representative of that company who is legally allowed to create a LinkedIn page
Step 4) Click Continue and enter your company’s information, including your location, number of employees, industry, and all other relevant information. You can write a brief summary of your company or even add Showcase Pages to highlight some of your best products and services.
Growing your business via LinkedIn starts with a strong company profile page. Once you’ve done that, you’re ready to take advantage of the next steps.
Recruit Top Talent
Does your company need specialized skills for a specialized position? LinkedIn is your new best friend. LinkedIn lets you easily browse through millions of working professionals across all different job titles and niches.
If you’re in an industry that’s extremely competitive when it comes to recruiting top talent, then LinkedIn can help you research, find, and attract top talent to your company.
Your company can’t grow without top talent. LinkedIn helps you find that talent.
If you want to take job recruitment a step further, then LinkedIn Premium may be the right option. LinkedIn Premium helps you find candidates more quickly, contact candidates, and research positions more deeply. It might be worth the price if your company frequently needs to hire for competitive, highly-skilled positions. The basic LinkedIn talent finder account is a good place to start.
You can also do things like contact passive candidates – including passive job seekers who have not yet left their current position.
Put simply, there’s no place like LinkedIn for identifying and harvesting potential contacts in a short period of time.
Grow your Business Via Groups
Does your business want to be a thought leader in its industry? Do you want to grow your brand presence and image online? Groups are a great way to do that.
LinkedIn’s groups are designed to be a place for individuals with common interests to network and share industry knowledge. You can join groups related to your business’s niche, your geographic location, or a charitable cause.
Talk to people within groups. Provide helpful responses wherever you can. You might not see an immediate effect of these marketing efforts. But eventually, if you do it right, you’ll come to be known as an authoritative voice in your industry, and that will reflect positively upon your business.
Growing your business via groups can be a powerful way to expand.
Keep in mind that LinkedIn got rid of its Answers section a few years ago, so groups are now the best way to share your knowledge with the world. If you’re looking to network with people in your industry while also practicing good inbound marketing, then don’t be afraid to flex your qualifications by helping people in a LinkedIn group.
LinkedIn introduced recommendations a few years ago. They’re an easy way to show off your qualifications at certain skills. Your contacts can now recommend you for a certain skill, and those recommendations will appear on your profile page.
When you talk about your own qualifications, it sounds like you’re bragging. But if somebody else is talking about your qualifications, it’s believable.
You can ask your contacts for recommendations. Start off by asking for recommendations for the core services offered by your business. Even though these recommendations appear on your personal account, people will be able to see your personal account from your business page, and that ends up reflecting positively on your small to medium-sized business.
Grow your Business Using Connections
Use LinkedIn as a fast, easy, and effective way to tract down contacts and leads. Use it as a place to grow your business via connections with other people
One neat thing about LinkedIn is you can see how you’re connected to different people in your industry. You may have a first or second degree connection with someone in a major position of authority, for example. When you have a mutual connection with someone, you can ask that mutual connection for an introduction.
Think of it like a 24/7 networking event where everyone is invited. You can easily get in touch with pretty much anyone in your industry. Whether it’s the CEO of your largest competitor or the licensing authority in your district, there are a number of easy ways to use LinkedIn connections to grow your business.
Spread Helpful Content with the World
After setting up your business’s profile page (which we did in the first step), you can start sharing content with the world. Your company profile page lets you share content just like you would on your personal account.
Companies do this in all different ways. Some companies – like Apple’s LinkedIn page – don’t share any content. Other companies – like Coca-Cola – post content from all across the internet (most of it has nothing to do with soft drinks).
Your goal is to share content that will grow your business. To do that, the best thing is to think of what your customers might like to see. Do they like looking at stupid memes online? Or do they prefer lengthy opinion pieces? Are they interested in highly-visual content? Or are they interested in reading a wall of text?
Using content updates correctly will help grow your business. People will start following your page to see your latest content updates. After you’ve drawn people in with interesting content updates, you can start sharing news about your company every so often – like new product launches or annual promotional sales.
Build Showcase Pages
Showcase Pages are the new and improved version of LinkedIn’s Products and Services pages. With Showcase Pages, you can advertise a certain product or service for your business by essentially building its own profile page. You can share updates via this page and people can follow that particular brand.
Some of the largest companies use this for different divisions of their business – brands like Unilever that have 400 brands, for example, have multiple showcase pages to make it easier to keep up-to-date with all of the brands.
Small businesses might not need Showcase Pages. But medium and larger businesses can benefit from Showcase Pages. When used correctly, they grow brand awareness and help news spread more quickly about your particular product or service.
Tell People You Use LinkedIn
Most working professionals have a LinkedIn account, but not everybody really uses LinkedIn. People won’t add you on LinkedIn or follow your business unless they know you’re active.
Tell people you’re an active LinkedIn user. Add a LinkedIn profile link to your email signature. Post your LinkedIn profile link in the profiles of your other social media pages – like Facebook and Twitter.
When you interact with a new client or customer, ask to add them on LinkedIn. If you can get into the habit of doing this, then you’ll quickly grow your business through recommendations, connections, and business page followers.
If you can follow the above tips and recommendations, then you’ll be growing your business via LinkedIn in no time!
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